Our Story

In 1908, when Rufus Gibbs started his fishing tackle company, we wonder if he ever dreamt it would become Canada’s largest and oldest sport fishing tackle brand. Or, dreamt it would survive well into a new century.

Well, that’s exactly what Gibbs turned out to be.


There have been some mergers (hence the “Delta” in the name) and acquisitions along the way all of which have rich histories in their own right. Honouring those family-run businesses and their storied and humble beginnings is one of the key tenets of modern day Gibbs Delta (we call it “honouring tradition”).

The same passion fuels our day-to-day: the sense of natural escape and connections to what is meaningful.

We also relentlessly pursue innovative, high quality sport fishing tackle that works out there. Sure, everyone says that but try and find a tackle box that doesn’t have a Gibbs Delta lure in it. Or, just ask your grandfather - do these things work?

We are also passionate about the natural resources that allow all of us to fish - the stock, the environment, and accessibility. Whether lakes, rivers, or oceans we are there and advocate for it. We tirelessly educate ourselves and whoever else will listen. We donate.

But, most of all, we are passionate about hearing your stories and how our fishing products have helped play a small part in your memories. We even started the #WeFishHere for everyone to share.

So, for the next century we will continue to honour and help cultivate new traditions by Filling Your Tackle Box with Stories. Please share how we can continue to create your go-to sport fishing lures and products.